Prepared by Professor Michael Diamond for the Integrated Marketing and Communications Department at the New York University School of Professional Studies
Building a diverse, inclusive and supportive community of marketers and communicators is a core priority for our department. We are driven by a profound belief that the talents of marketing and PR professionals provide business and society with one of the best opportunities to build a just, equitable, and sustainable future. We commit ourselves to the SPS Mission of providing “transformative learning steeped in real-world applications.” We believe that part of fulfilling this mission is to bring diverse voices into our classrooms and our pedagogy, so that the emerging professionals we train can then carry this perspective into their working lives.
The resources below are designed to support you as a faculty member in developing your syllabi, curating your curriculum, and animating your time with students in engaging and impactful ways. Consider them as a supplement to the dedicated NYU resources listed at the end of this document
INCORPORATING DIVERSITY INTO THE CLASSROOM
Harvard Business School Publishing (HBSP): Conversations around diversity, inclusion and belonging - HBSP has a series of articles about engaging in conversations around diversity, inclusion and belonging in the classroom. [You many need an Educator’s account to access, but this is free with your NYU Email Address alongside your NYU SPS Photo/Bio Webpage]
The Case for Female Protagonists: Bridging the Gender Gap in Business Education (co-authored by NYU SPS’s Dr. Lilian Ajayi-Ore)
Incorporating Diversity in Marketing Education: A Framework for Including All People in the Teaching and Learning Process - Outlines an approach to training future marketing professionals and leaders to understand people with disabilities as important stakeholders.
Rivera, R. G., Arrese, A., Sádaba, C., & Casado, L. (2020). Incorporating Diversity in Marketing Education: A Framework for Including All People in the Teaching and Learning Process. Journal of Marketing Education, 42(1), 37–47.
A Multicultural Service Sensitivity Exercise - This study argues that “Universities can foster positive attitudes toward inclusiveness if they facilitate student recognition of differences as assets and enable them to appreciate the creation of communities where different individuals are valued."
Rosenbaum, M. S., Moraru, I., & Labrecque, L. I. (2013). A Multicultural Service Sensitivity Exercise for Marketing Students. Journal of Marketing Education, 35(1), 5–17.
CASE STUDIES AND CAMPAIGNS
This site aggregates a large number of case studies, reports, campaigns and articles relating to the integration and representation of age, disability, ethnicity and race, gender equality, gender identity, neurodiversity, and sexuality in advertising. There are over 125 individual resources listed.
Harvard Business School Publishing
HBSP has a series of articles, with a direct link and access to teaching notes, for specific cases you may consider using in your classrooms. address, more generally, examples of leadership and inclusion, women as leaders around the world, and cases “featuring protagonists from historically underrepresented groups.”
Cases with Protagonists of Color including:
Well curated collection of articles, videos, case-studies etc., about diversity and inclusion in advertising and how to incorporate these topics into the curriculum. The introduction to the website lays out the thesis: “It’s vital for modern marketers to know their audience, but they should also remember that diversity extends beyond race alone. … Ultimately, the key to staying competitive lies in providing diversified content for diversified audiences, in a way that actually represents present-day society.”
Lexie Pérez, Julian Cole, Stephanie Vitacca and Davis Ballard developed an analysis of the reactions and engagements of brands around the issues of social and racial justice, Black Lives Matter, police reform etc, from the Summer of 2020.
Design-focused website reimagines branding and logos.
Through the Bobst Library, you can access AdForum’s unique platform and digital showcase of creative work. In total there are over 200,000 campaigns along with reels from award shows. AdForum has created a number of relevant Best of categories that may be of interest.
This section of AdForum is “dedicated to Responsible & Good Communication and feature [the] Advertising Community Together initiative, launched after 9/11 by AdForum employees, using the global reach of the website to gather the talent of the global advertising community.”
ARTICLES AND ANALYSIS
“There’s growing recognition of how critical diversity and inclusion is to business performance. The challenge lies in translating a nod of the head to the value of diversity and inclusion into impactful actions.” (quoting from the Deloitte website)
Bonaparte, Y. L. (2020). Meeting the Moment: Black Lives Matter, Racial Inequality, Corporate Messaging, and Rebranding. Advertising & Society Quarterly, 21(3).
Timke, E., & O’Barr, W. M. (2017). Representations of Masculinity and Femininity in Advertising. Advertising & Society Review, 17(3).
Antoniou, A., & Akrivos, D. (2020). Gender portrayals in advertising: Stereotypes, inclusive marketing and regulation. Journal of Media Law, 12(1), 78–115.
One of the UK’s largest independent media agencies, teamed with semiotics agency Sign Salad and the neuro-marketing agency Neuro-Insight, to produce a whitepaper to help brands navigate the evolving gender landscape. (Some registration required)
Stylus is described as a “trends intelligence agency, with in house experts uncovering and analyzing consumer trends.” These resources, including articles, reports, and analysis are available through the Bobst Library.
A collection of articles tagged with “Black History Month” appearing online in AdAge.
Available through NYU Bobst Library. Requires a one time registration. Mintel provides a regularly changing deep selection of articles, reports, cases studies, trend analysis and competitive intelligence, and has strong searchable collections across many IDBEA related topics, e.g., Marketing to LGBTQ+ Communities; Hispanic: Snacking Trends; Multicultural Young Adults and Influencers etc., up to date articles like “SilkFred rolls out ‘inclusive’ clothing with ‘disability conscious’ brand”.
A collection of “independent research that reveals the trends and insights on the experiences of Black Americans,” drawing from across this research and opinion polling company. Described by them as 100-year research commitment to provide data and insights on the experiences of over 40 million Black Americans.
From the website: “GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love.” GLAAD is “committed to working with the media to fairly and accurately tell the stories of transgender lives. GLAAD works with national news outlets, TV networks, film studios and Spanish-language media to include real stories about transgender people.”
GLAAD's Media Reference Guide is intended to be used by journalists reporting for mainstream media outlets and by creators in entertainment media who want to tell LGBTQ people's stories fairly and accurately.
Global non-profit consultancy publishing research, running workshops and culture change programs.
Mission: “to support, conduct, and promote research and insights relating to diversity, equity, and inclusion in the workplace focused on six core areas: BIPOC, LGBTQ+, women, intersectionality, disabilities, and mental health. Along with recommendations for improving the industry, the IPR CDEI will also support the change-focused efforts of the Diversity Action Alliance.”
Latinx: 4th annual Celebrating Latino PR History event
Women: When You’re the Only Woman in the Room- Lessons from the First Female CCO
LGBTQ: PR Museum’s recent annual tribute to the PR industry's LGBTQ community. (June 2020)
Asian-American: On May 27, the Museum of Public Relations presented its first-ever “Asian American and Pacific Islander Heritage Month” event to explore the many issues impacting the fastest growing population in the U.S. today: the changing Asian American and Pacific Islander (APIs) demographic.
Black PR Pioneers: Bios of Black PR Pioneers: Dr. Jesse J. Lewis, Sr., Patricia Tobin, Joseph Varney Baker, Maggie Lena Walker, Barbara Harris, Moss Hyles Kendrix, Frederick Douglass, John Harold Johnson, Bayard Rustin
IDENTITY BASED ORGANIZATIONS
A number of professional associations in the Marketing and PR industry directly support BIPOC, LGBTQ+, Women and people with disabilities. [Not an exhaustive list]
PHOTOS AND GRAPHICS
Several commercial (fee- or subscription-based) services along with free sites have developed concentrated collections of royalty-free photos, images, videos, graphics, icons etc that reflect a more representative and inclusive stock of visual content that can be incorporated into faculty’s own slide, students presentations, reports etc.
A collection of over 250,000 stock photos and editorial news pictures from Getty Images.
“The Gender Spectrum Collection is a stock photo library featuring images of trans and non-binary models that go beyond the clichés. This collection aims to help media better represent members of these communities as people not necessarily defined by their gender identities—people with careers, relationships, talents, passions, and home lives.”
A website described as “Beautiful photos of Black and Brown people, for free” Notes from the founders: “why we launched nappy; to provide beautiful, high-res photos of black and brown people to startups, brands, agencies, and everyone else. Nappy makes it easy for companies to be purposeful about representation in their designs, presentations, and advertisements.” [note for example: https://nappy.co/WOCInTech]
“Premiere Diverse Stock Photos. Find culturally diverse stock photos that represent the thru world we live in. Creating an inclusive culture takes both commitment and action. A diverse mix of voices leads to better discussions for everyone.”
From the Founder Neosha Gardner: “We are a grassroots resource and digital “pantry” for stock imagery that can be used for lifestyle, business, and everyday content creation for bloggers, creatives, and growing influencers …. authentic stock photography that featured melanated women … “black women”
From founder Lindley Ashline: “I help people reclaim their bodies through photography. I capture images of people of all sizes, ethnicities and genders, not just the ones whose bodies are likely to be seen in magazines and advertisements.”
Shutterstock provides stock photography, images and video, with about 200 million royalty-free photos, illustrations and graphics. They have a number of curated collections (e.g., the first three listed), plus a deep selection that can be found through search result. Examples include:
NYU’S Office of Global Inclusion, Diversity, and Strategic Innovation, under the leadership of Dr. Karen Jackson-Weaver and Dr. Chandani Patel, developed a toolkit on Digital Inclusion, that “synthesizes key research in the fields of inclusive teaching, online teaching, and teaching and learning in order to provide faculty with concrete strategies they can incorporate into their teaching practice” and which provides “flexible teaching strategies to address instructor bias and to mitigate the challenges that students may encounter, towards the goal of ensuring that all students can successfully meet course learning goals.”
These excellent resources from the University include guidelines, for example on Digital Accessibility for our syllabi and documents
Offers a vast array of educational and social events, programs, and resources that aim to engage, support, empower, and celebrate students of color and those of marginalized and underrepresented backgrounds—throughout NYU’s global network and around the world.
Creates a welcoming environment for students, faculty, staff, and alumni to develop their understanding of and engage with LGBTQ+ communities through programs, events, learning and development, support, consultation, and resource sharing.
Works with NYU students to determine appropriate and reasonable accommodations that support equal access to the learning environment.
Includes resources in support of using welcoming language, soliciting diverse perspectives, respecting student’s diverse identities and perspectives, ensuring equal opportunity, exhibiting a willingness to learn, and using contemporary language, along with specific suggestion on language to be included in syllabi.