Gender portrayals in advertising: stereotypes, inclusive marketing and regulation

This article, from Alexandros Antoniou of the University of Essex, and Dimitris Akrivos of the University of Surrey, helps explain the adverse effects of gendered marketing stereotypes. They use the Advertising Standards Authority's harm and offensiveness framework, and its recent ruling on the harm of gender stereotypes, to analyze the ways in which marketing regulation committees can help, or hinder, gender equity through media representations. This resource can help educators and students understand the ways in which Marketing can heal or perpetuate inequalities through methodological analyses of the potential harms of marketing campaigns. Read more here! #Marketing #Business
Gender marketing will have both really strong positive effects, and really strong adverse effects on consumers. If would appeal to people who identify strongly with the a masculine male identity or a feminine female identity, but dissuade those who are somewhere in the middle. It's important for people to feel comfortable no matter how they identify. Women may look for resources at companies such as https://www.unwomen.org/en/about-us/about-un-women, while men may look for support at brands such as penispumpsonline.com, while those in the middle would prefer middle of the road aggregates such as reddit.com or facebook.com