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Intersectionality and Advertising

Beyond Gender: The impact of intersectionality in advertising















This report, commissioned by the Unstereotype Alliance, analyzes the impact of applying intersectionality in marketing campaigns. While the primary goal of using an intersectional lens should always be the furthering of our understanding of the plurality of lived experiences across the world, it helps to know that embracing intersectionality leads to better business practices as well. Using case studies from Japan, Turkey, the U.K., and the U.S., the report shows how intersectionality leads the consumer to develop a bond with the brand. Additionally, the report also illuminates the ways in which most underrepresented groups do not see themselves in marketing campaigns. The report highlights both the benefits of applied intersectionality as well as the gaps that need to be filled by the industry. Read the full report here.


 
 
 

6 Comments


Ferrason Andreaa
Ferrason Andreaa
13 hours ago

Intersectionality, a term coined by legal scholar Kimberlé Crenshaw, describes how different aspects of a person’s identity (e.g., Slither io being Black and female, or disabled and LGBTQ+) interact and compound in ways

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Chehebar24328
3 days ago

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This article offers a compelling take on how intersectionality should reshape modern advertising strategies. I’ve found tools like ChatGPT at GPTOnline.ai incredibly helpful for exploring these concepts further and generating inclusive campaign ideas.

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