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Can Corporate Giants Address Progressive Audiences Without Alienating Their Conservative Customers?

Updated: Dec 19, 2023


As it does every year, Macy's will hold its iconic Thanksgiving parade in New York City on November 23. However, some people are trying to boycott the classic celebration; one group is planning a protest over the inclusion of two non-binary performers, Alex Newell –a Tony Award-winning performer– and Justin David Sullivan, who plays May in the Broadway musical "& Juliet."

According to an article published in The New York Times, this particular situation sheds light on a series of similar protests that have been unfolding over the past few months. Even in progressive cities like New York, companies and corporate giants are faced with an increasingly uncomfortable question: Can you market to younger and more inclusive audiences without alienating more conservative customers?


This is an issue New York University faculty and Jennifer Maloney, a reporter covering the beverage industry for The Wall Street Journal, addressed after Macy's potential boycott and the controversy faced by Budweiser and its parent company, Anheuser-Busch.


In the NYT piece, Jed Bernstein, an NYU faculty member, stated:


"Brands are acutely aware that storm clouds can gather very quickly [thanks to the power and reach of social media]."

Asking this question is also helpful in the analysis of Budweiser's controversy. A few months ago, the beer company featured Dylan Mulvaney, a transgender influencer, in one of their Bud Light social media campaigns and conservative consumers called for a boycott of the brand. In response, Anheuser-Busch placed two of its marketing executives on leave, which led to backlash from the LGBTQ+ community.


Similarly, Target was forced to rethink its approach to inclusive marketing after facing criticism from the right for its Pride collection, which included clothes and children’s books.

These controversies present a difficult question for large national brands that don’t have niche audiences and seek to target new customers through campaigns that emphasize diversity and inclusion.

In a WSJ’s podcast, Maloney summed up the dilemma for corporate giants: “I think it remains to be seen whether you can have a brand that is for everyone.”


 
 
 

35 Kommentare


rezki farchan
rezki farchan
6 hours ago

A thoughtful breakdown of how major brands navigate today’s polarized landscape. It raises important questions about authenticity, risk, and long-term strategy. slot qris

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rezki farchan
rezki farchan
6 hours ago

This article insightfully explores the delicate balancing act brands face when addressing progressive audiences while maintaining appeal among conservative consumers. A timely and nuanced analysis of corporate communication strategy. valid77

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A thought-provoking read. In today’s divided climate, brands must choose authenticity over neutrality—trying to please everyone often pleases no one. Latest Cryptocurrency Articles

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That's a really interesting question! It seems like companies are walking a tightrope these days. Trying to appeal to everyone often ends up pleasing no one, and taking a strong stance on social issues can definitely backfire. It really boils down to authenticity, I think. If a company's values genuinely align with the progressive causes they're championing, it's more likely to resonate well, even if some conservative customers disagree. It's similar to how different audiences perceive games; some might enjoy relaxing puzzle games, while others are drawn to something fast-paced and challenging, like a session of Slope Unblocked . Finding that sweet spot of universal appeal while staying true to your core identity is the ultimate goal, but it's definitely…


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SafeAir provides expert resources on reducing the risk of dryer fires. link pttogel

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