#Marketing

Can Corporate Giants Address Progressive Audiences Without Alienating Their Conservative Customers?

As it does every year, Macy's will hold its iconic Thanksgiving parade in New York City on November 23. However, some people are trying...

Resource Guide to Inclusive Branding in the Black Lives Matter Era

The Black Lives Matter movement began a racial reckoning not only of social justice structures, but also within business models of...

Gendered Dimensions of Marketing

Gender portrayals in advertising: stereotypes, inclusive marketing and regulation Alexandros Antoniou and Dimitris Akrivos This article,...

IDBEA Curriculum Resources for Marketing and Public Relations

Prepared by Professor Michael Diamond for the Integrated Marketing and Communications Department at the New York University School of...